Considerable Experience
Powered by considerable experience, Ignite aspires to create the world’s best outlet centers from the ground up, leveraging experience in all sectors of the outlet industry to deliver value for investors, retailer partners and shoppers
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Ron Simkin
Senior Vice President – Leasing
Ron is an industry veteran, bringing more than 35 years of experience in development, leasing and management. Ron has extensive experience in developing architecture and construction plans, and creating and managing budgets. Ron has overseen the end-to-end development and construction process for four outlet centers comprising over 2 million square feet. He is currently assisting in the leasing of 7 different centers to help redevelop and reposition the assets to greater value.
Over his 21-year tenure at Belz Enterprises, Ron managed the development process from feasibility and land procurement to entitlements, budgeting, tenant attraction and coordination. Ron was also responsible for the management and redevelopment of more than 3 million square feet in three outlet centers in the US and Puerto Rico.
Since 2008, Ron has been advising numerous development and private equity firms in retail real estate, the outlet sector, restaurant, entertainment, and in traditional retail power centers and malls; including, a stint in China on behalf of Urban Retail Asia and working with Poag and Tanger on the groundbreaking of a new outlet center in Southaven, Mississippi.
Ron has a strong reputation and unparalleled contacts in the outlet industry, and with municipalities such as Memphis, St. Augustine, Las Vegas, Pigeon Forge and Orlando. Ron also brings an important retail perspective, having served as Vice President of Operations and Real Estate for Toy King, a chain of more than 70 stores.
Ron is Vice President of Developers of Outlet Centers & Retailers (DOCR) and is a member of the International Council of Shopping Centers (ICSC) where he serves on various committees. He is a Licensed Broker in Tennessee, Alabama, Connecticut, and Mississippi.
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Marc Gurstel
Senior Vice President – Leasing
Marc brings more than 25 years of retail and real estate experience to his clients. Marc has a solid and diverse real estate background with expertise in site selection, lease negotiation and retail and real estate operations.
Marc currently oversees a leasing portfolio comprised of nearly 1.9 million square feet. In addition to leasing, Marc is responsible for lease review and administration, budget oversight and developing overall leasing strategy.
Marc was previously Director of Real Estate at AM Retail Group. In this position, Marc was responsible for site selection, lease negotiation and lease administration for a portfolio of more than 150 Wilsons Leather outlet locations, totaling over 500,000 square feet in 43 states. Marc completed more than 200 real estate transactions, resulting in a 50% growth in the number of Wilsons Leather locations.
Marc also oversaw the facilities maintenance division of AM Retail, directing operational efforts for 300+ stores. Marc played key roles in the launch of Andrew Marc and Vince Camuto outlet stores, Calvin Klein Performance’s entrance into retail, the acquisition of G.H. Bass & Co. and the return of Wilsons Leather to full–price malls.
Prior to AM Retail, Marc was Commercial Property Manager for Welsh Companies, FL and Welsh Companies, full–service real estate firms in South Florida and Minneapolis where he oversaw multi-property retail, office and industrial real estate portfolios comprising 1 million square feet. Marc was responsible for all property operations including staff management, financial reporting, budgeting, tenant and vendor relations, build-outs, capital improvement projects, lease renewals and lease administration.
Marc is on the board of the Developers of Outlet Centers & Retailers (DOC&R) and is a member of the International Council of Shopping Centers (ICSC). He is an attorney and a licensed broker in Minnesota and Florida.
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Matt Chandler
Director of Leasing
As Director of Leasing, Matt is responsible for marketing client properties to new tenants including with a focus on national, regional, and local retail & restaurant concepts through a variety of established prospecting methods including canvassing, cold calling, email marketing, business trade shows, digital prospecting, and networking. Matt also oversees renewal negotiations with existing tenants at the properties. Matt is also responsible for reporting on leasing activities, maintaining the leasing projections and budgets, and maintaining the company’s tenant contact database.
Over the past 5+ years, Matt has been extremely successful in attracting new national & local concepts, adding the next generation of retailers for our centers. He has grown pop-up tenants to long-term leasing success stories, adding a diverse mix of retailers to our centers.
Matt has a background in sales and financial operations for two FORTUNE 500 companies, holds a Bachelor of Science in Accounting from Miami University in Oxford, Ohio and is a member of the International Council of Shopping Centers (ICSC).
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Tom Schneck
Senior Vice President – Marketing
Tom brings over 25 years of shopping center marketing experience to Ignite Retail Partners from his career leading a variety of retail marketing formats including outlets, lifestyle centers, regional malls, urban destinations and global tourist attractions.
As Senior Vice President of Marketing for Ignite, Tom develops the overall marketing strategy for the company and our partner centers, including planning, customer experience, media planning, branding, retailer development, events and tourism.
Prior to joining Ignite, Tom led the marketing department for CIM Group’s premier retail centers across the country including the iconic tourist attraction, Hollywood & Highland – home of the Academy Awards. Earlier, while still based in Southern California, Tom led the marketing team at Simon’s Desert Hills Premium Outlets. At GGP, Tom served as the Director of Field Marketing for a portfolio of centers on the West Coast and in the Northeast, including high-profile properties like Ala Moana Center in Hawaii, Fashion Show in Las Vegas and Tysons Galleria in the Washington, DC market.
Tom started in the shopping center industry in his hometown of Pittsburgh, PA, while attending the California University of Pennsylvania. After graduating, he developed his skills working for the Cafaro Company and Forest City Enterprises in the greater Pittsburgh region. In 2009, Tom joined The Peterson Company’s flagship new development, National Harbor, as the Director of Sales & Events, building the property’s signature event program.
Tom is a member of the International Council of Shopping Centers where he has earned the Certified Marketing Director accreditation.
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Wendy Osmundson
General Manager
Wendy wears many hats at Ignite. She manages day to day operations and works closely with the Leasing and Marketing teams.
She originally garnered experience in the outlet industry with Quier Target Marketing as a Marketing Manager over 20 years ago working directly with shopping centers throughout the United States.
In 2008, Wendy moved to the golf industry to join a small team in starting PURE Grips, a Phoenix, AZ based golf grip manufacturer. She served as General Manager for 8 years, while building the business from ground up out of a small warehouse in Tempe, AZ. Wendy was an integral part of getting the brand into National retailers and creating a strong presence in over 20 countries.
In 2016, Wendy joined Go Daddy Founder, Bob Parsons, in his startup, PXG (Parsons Xtreme Golf). Wendy curated and managed relationships with the top 100 private golf clubs in North America, PXG’s retail partners and club builders. She then moved roles to co-manage and build a team of 40 brand ambassadors and 200 club fitters in North America and the UK. She added PXG Black Box Experiences and event planning to her responsibilities for the company while continuing to manage the Field Sales Team before joining Ignite.